If one lives in a house haunted by spirits of the departed, acquiring a Haunted House Cat to keep the ghosts company will distract them from haunting you. The fact that it can see the spirits of the dead doesn't keep this cat from being sweet and sociable.
Crown Store items are purchased in the in-game Crown Store. To buy any of the Crown Store's special items, you'll need crowns, a virtual in-game currency. Crowns can be purchased in packs of various sizes, and you'll receive a discount on larger packs!
You can get a monthly allotment of Crowns by signing up for an ESO Plus membership! Learn more about member benefits.