Players can use this token to change a character's race on the character selection screen. Note: players cannot change to a race they do not own. Similarly, players who do not own the "Any Race, any Alliance" upgrade cannot change to a race disallowed by their alliance.
Crown Store items are purchased in the in-game Crown Store. To buy any of the Crown Store's special items, you'll need crowns, a virtual in-game currency. Crowns can be purchased in packs of various sizes, and you'll receive a discount on larger packs!
You can get a monthly allotment of Crowns by signing up for an ESO Plus membership! Learn more about member benefits.